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Plastics Encounter’s
Design Day Program
Charlotte Convention Center
(last updated 9.4.05)
Speaker Bios
Presented by Plastics News & the Industrial Designers Society of America
Robert Grace
Editor, Associate Publisher & Conference Director
Plastics News

Bob Grace has been editor of Plastics News since its launch in March 1989. He graduated with a bachelor's degree in journalism from Ohio University in 1979 and began his career with Crain Communications Inc. in Akron, Ohio, in 1980 as an associate editor on Rubber & Plastics News . The following year, Crain posted him to London, where he directed the editorial relaunch of the monthly European Rubber Journal and helped start Urethanes Technology magazine. He returned to Akron in fall 1988 to help launch Plastics News . He was named associate publisher in October 1999 and conference director in July 2000.

A member of the Industrial Designers Society of America, he has been the newspaper's leading proponent of engaging the design community, and creating forums where plastics and design professionals can interact. This is the fourth IDSA-supported Design Day program he has organized.



Raymond J. Lambert
Santoprene Specialty Products, ExxonMobil Chemical
Manager – Sales & Business Development

Ray Lambert currently leads a sales team for the Santoprene Specialty Products group of ExxonMobil Chemical. This team provides supplier support to global original equipment manufacturers in the development of new products using thermoplastic elastomers. His team also leads SSP's efforts to support the industrial design community worldwide. Lambert has been involved in product development efforts with OEMs in numerous industries for more than 15 years.

He has also produced an hour-long documentary video titled “The Inn Road” on design innovation. The video uses a series of interviews with leading product designers, consultants, educators and business managers who share their views and best practices. In doing so, they highlight the importance of a design focus and the role for materials, and how these factors can help to create truly unique products that will stand out, and command a price premium, in a marketplace crowded with options. Lambert will show an edited, 15-minute version of this video to start the Design Day conference and to prime the pump for the discussions that will follow.

A native of Massachusetts, Lambert graduated from Worcester Polytechnic Institute with a bachelor of science degree in mechanical engineering. He has held technical and commercial assignments with Monsanto Chemical Co., Advanced Elastomer Systems LP, and ExxonMobil Chemical. He resides in Santa Monica, Calif.



Andy Switky
President & General Manager – Asia Pacific Region
IDEO

Since joining Palo Alto, Calif.-based IDEO in 1998, Andy Switky has worked on and managed many types of programs, from traditional product development to rethinking teaching and learning in pharmaceutical manufacturing. He currently runs IDEO's Shanghai, China, office and is part of the consultancy's consumer experience design practice.

Switky also runs IDEO's manufacturing group, which includes engineers and materials scientists who are charged with inspiring IDEO design with new ways of thinking about materials and processes. The group also is deeply involved in the business of making products and frequently consults on manufacturing and supply-chain strategies.

Switky has extensive experience in mechanical and electrical engineering from his years as a principal engineer at Aptix Corp. and National Semiconductor in California . He holds numerous utility and design patents and a bachelor of science degree in mechanical engineering from Stanford University .



David Kusuma
Tupperware Corp.
Vice President –Product Development Worldwide

Before joining plastic housewares giant Tupperware at its Orlando, Fla., headquarters in 2001, David Kusuma worked for three years as global design manager at Exatec LLC, the Detroit-based, automotive window glazing joint venture between GE Plastics and Bayer Corp. From 1987-98 he worked in Pittsburgh as a senior design engineer for materials supplier Bayer (and its predecessor companies Miles Inc. and Mobay Corp.), and he began his professional career in that city in 1985 working as an industrial designer for Fisher Scientific Co.

The New York native also holds four academic degrees – a bachelor of fine arts in industrial design from Carnegie-Mellon University, a bachelor of science in mechanical engineering from the University of Pittsburgh, a master's of science in management from Purdue University, and an international MBA from Tilburg University in the Netherlands.

Additionally, Kusuma is a fellow of the Industrial Designers Society of America, and currently its international section chair. He is a former executive board member of the International Council of Societies of Industrial Design and of IDSA.



Ken Buras
Vice President – Development
PDS Development Inc.

Ken Buras has been involved in product development for more than 20 years, designing everything from computer components and subsystems to control panels for offshore drilling rigs. He has participated in the redesign of a launch tower complex at Cape Canaveral in support of the Atlas rocket program and has acted as a consultant for customers of injection molding facilities. His experience also includes extensive product development process consulting focusing on the use of computer-aided design tools in the development environment.

Buras has been working with suppliers in Asia for more than a decade in places such as Singapore, Japan, Malaysia, Taiwan and mainland China . He has played a leading role in establishing PDS Development's new joint venture in Wuxi, China, spending weeks in China at a time.

As VP of development for PDS – soon to be renamed Point Innovation Inc. – he manages the firm's Houston office and is responsible for all mechanical development activities, including worldwide sourcing support.



Brian Roderman
Vice President – Design
PDS Development Inc.

Brian Roderman is vice president of design at PDS Development Inc., a 22 -person product development firm with offices in Dallas and Houston, Texas . The company, which is about to officially change its name to Point Innovation Inc., provides design, engineering and production services to clients in the areas of consumer products, housewares, transportation, telecommunications, business-to-business industries, and toys. The company recently formed an alliance with a partner in Wuxi, China, and is in the process of building business there.

Roderman oversees design strategies for the organization along with the operations management for the Dallas office. Previously, he was business development manager at Ignition, a product design firm in Plano, Texas . Roderman has a bachelor of fine arts degree in industrial design from the University of Kansas .

He also is active with the Industrial Designers Society of America, having held the positions of Southern District vice president, Texas chapter chair, and national chapter vice president.



Paul Magee
Director, Strategic Design & Brand Integrity
Diebold Inc.

Based in North Canton, Ohio, Paul Magee heads Diebold's industrial and graphic design groups as well as its user interface and accessibility groups. The company is a global leader in providing integrated, self-service delivery systems, security and services, primarily for the financial and voting industries. Diebold employs more than 14,000 and is represented in nearly 90 countries.

Magee has been with Diebold for more than 10 years, most recently overseeing the development of a new, award-winning family of automated teller machines that offer unprecedented levels of innovation, safety and security. He also has held several positions within the Industrial Designers Society of America, including his current elected position as Mideast District vice president and member of IDSA's board of directors.

Prior to his experience at Diebold, Magee worked at Coon Design Associates in Erie, Pa., which focused largely in the medical field. He attended the Rochester Institute of Technology's bachelor of fine arts of industrial design program. He currently holds 23 U.S. patents with an additional eight pending.



Richard Freeman
President
Freetech Plastics Inc.

Rich Freeman has been involved in thermoforming for more than 35 years, the last 29 with Freetech Plastics Inc., a 35-employee firm in Fremont, Calif. His experience providing pressure-formed products in the close-tolerance, technically demanding and highly competitive environment of Silicon Valley has led to a number of innovations. It also has given him valuable insights into production, quality, marketing and design issues.

Freetech is considered one of the founders of the West Coast style of pressure forming, which has changed the way people look at the thermoforming process. The company has supplied pressure formed parts for seven ID Magazine award-winning products. Freetech products also have won numerous industry awards, including the People's Choice Award from the Society of Plastics Engineers in 1996, 1999 and 2004 — an honor many consider to be the thermoforming industry's top prize.

A member of the Industrial Designers Society of America, Freeman has also been on the SPE's Thermoforming Division board of directors since 1991. He is responsible for that division's Web page and its “machinery for schools” grant program.
 
        
          

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