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Co-presented by Plastics News & the Industrial
Designers Society of America
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“Profiting from Innovation -- the Business
of Design”
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9:00-9:05 am
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“Welcome &
introduction”
Robert Grace, Editor/Associate Publisher, Plastics
News
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| 9:05-9:45 am |
KEYNOTE ADDRESS:
"Optimizing Success in a Cutthroat
Global Marketplace"
Walter Herbst, Chairman & Founding Partner,
Herbst LaZar Bell
Inc.
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| 9:45-10:30 am |
“Leveraging Corporate
Design for Competitive Advantage”
Greg Zimmer, Industrial Design Studio Leader –
Healthcare Products, Procter
& Gamble Co.
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| 10:30-10:45 am |
Break
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| 10:45-11:30 am |
"Building
a Business Case for Design"
Jim Couch, Principal, Substance
Design Group Ltd. |
| 11:30-11:45 am |
Group Q&A
discussion with morning speakers Walter
Herbst, Greg Zimmer & Jim Couch
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| 11:45 am-1:15 pm |
Break for lunch/Visit
show floor
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| 1:15-2:00 pm |
"Eight
Ways to Kill Innovation"
Stephen B. Wilcox, Founder,
Design Science
Consulting Inc.
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| 2:00-3:15 pm |
PANEL:
“Trends in Automotive Design,
Materials & Processes”
Moderator: Rhoda Miel, Reporter, Plastics
News
Panelists:
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| 3:15-4:00 pm |
Case Study:
“Fruits of Collaboration: An
Award-Winning Outboard Engine"
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