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PRESS RELEASE
1725 Merriman Road
Akron, OH 44313-5283
For more information, contact:
Linda Whelan
Director of Trade Shows & Marketing
(330) 865-6103
AKRON, OHIO (January 17, 2001) -- Navigating
a trade show will never be the same now that Plastics Encounter
Boarding Passes are on the horizon. A Boarding Pass – the high-tech
way for an attendee to tour the plastics industry trade shows –
is one of the most exciting changes that Plastics Encounters is
making to the shows purchased last summer from Advanstar Communications.
“With the trade shows carrying a nautical theme,” explains Linda
Whelan, director of trade shows and marketing, “it only makes sense
that attendees need a ‘Boarding Pass.’”
The boarding pass is actually a small card that registered attendees
and exhibitors will receive on site. The card holds a computer chip
that carries information of benefit to both exhibitor and attendee.
Attendees can accumulate points for activities including preregistering,
viewing SPI’s Economic Report, participating in research, using
“Surf City” (the cyber cafe), visiting sponsor booths, and more.
They can then redeem the points for free merchandise at the “Ship’s
Store.”
Exhibitors can take advantage of the Boarding Pass by renting one
of two lead retrieval systems. These exhibitors benefit from increased
booth traffic (because attendees earn boarding points from visiting
booths of exhibitors and sponsors using a lead retrieval system),
better lead retrieval and more options for contact during and after
the show.
The boarding passes can be used for three years, beginning with
Plastics Encounter Los Angeles in Los Angeles, CA, April 10-12,
2001. Other planned shows for 2001 include Cleveland (June 19-21)
and Atlanta (November 13-15).
A limited number of sponsorships are available for the Boarding
Pass. For more information, contact Linda Whelan at (330) 865-6103.
For more information on the show and/or conference program, visit
www.plasticsencounter.com or call (888) 368-7229.
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